Pierce Custom Jewelers Supports
Seminole County Public Schools

More Than A Store

As a family owned and operated business, Pierce Custom Jewelers wants everyone who comes through our door to feel special and valued. Whether you're looking to fix something old, buy something new, or create something completely unique, we cherish our time with you.

"We take care of those who belong to us." - Lance Pierce

Jewelry Services We Offer

At Pierce Custom Jewelers, we offer a full range of expert jewelry services to help you care for and protect your most cherished pieces. We provide free jewelry cleaning and inspections, allowing you to enjoy the everyday luxury of a freshly polished gemstone. Our team carefully checks for any issues before restoring your piece’s shine with a quick professional clean. For those with Rolex watches, our Rolex-certified watchmaker can assess any issues and determine the best course of action, with most repairs completed within 2 weeks depending on complexity and parts availability. We also offer written, in-house appraisals for insurance purposes, typically ready within 1 week. If you’re interested in selling, our experienced team buys gold, platinum, and silver in a safe, friendly environment. While we do not purchase estate or pre-owned jewelry, we’re happy to test your pieces to confirm their authenticity. Since 2010, Pierce Custom Jewelers has been a trusted name in jewelry care, repair, and buying services.

Our Team

Our entire staff is highly experienced and educated in the art of jewelry. We excel at creating a comfortable, friendly environment and are passionate about helping our clients make the best decisions for themselves or their loved ones.

Lance Pierce
Owner, Designer, GIA Graduate Master Jeweler

Lance has the rare skillset to create jewelry completely - from concept to finish.

Melissa Pierce, Owner, Graduate Gemologist, Pearls Graduate

Melissa has the skills to educate clients so they can make a truly informed decision.