Your Family-Owned Jeweler

When Looking For Pieces You
Can Love For A Lifetime,
We're Here For You.

Anything Is Possible

Rejuvenate a cherished heirloom or create a bespoke piece.
Lake Mary's Finest Jewelry

Masterfully Crafted Custom Pieces
and Dazzling Designer Gems

Wells Fargo
Financing Options

Enjoy no interest when paid in full over 6-18 months with monthly payments. Subject to credit approval. The Wells Fargo Jewelry Advantage® credit card is issued by Wells Fargo Bank, N.A.

Featured Designer Jewelry

Lance Pierce Designer Jewelry
Engagement Rings & Wedding Bands
We help guide you through choosing the ring that will hold a lifetime of love.
Shop engagement
Fashion Jewelry
Browse striking rings, necklaces, earrings, and bracelets, from lavish statement pieces to timeless wardrobe staples.
Shop Fashion
Custom Jewelry
Our designers have 39 years of experience in jewelry design, creation, and repair.
Learn More

What Our Customers Are Saying

The best experience I have had in any jewelry store. Everyone in the store was very nice and welcoming, even with my two little kids. The only place I will ever use!

Jami F.

What a great experience! I highly recommend. Lance and Jason were so insightful, honest, and professional. They have a wealth of knowledge and their workmanship is superb.

David M.

I could not have been more pleased with the service and workmanship! Lance was so personal and engaging!

Glen W.

This is by far the most lovely jeweler I have ever had experience with. Neither encounter felt pushy; both were warm, welcoming, professional, and just...lovely.

Jennifer F

I've been working with Lance Pierce for over 20 years and would never trust anyone else. I often make the 2+ hour commute to have my rings inspected and cleaned...that's how much I trust and appreciate them.

Melissa K.