Your Family-Owned Jeweler

When Looking For Pieces You
Can Love For A Lifetime,
We're Here For You.

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Anything Is Possible

Rejuvenate a cherished heirloom or create a bespoke piece.
Custom Jewelry
Lake Mary's Finest Jewelry

Masterfully Crafted Custom Pieces
and Dazzling Designer Gems

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celebrate the holidays
gift cards available!

Contact us at (407) 805-0420 or visit our beautiful Lake Mary showroom to purchase in the denomination of your choice.

Wells Fargo
Financing Options

Enjoy no interest when paid in full over 6-18 months with monthly payments. Subject to credit approval. The Wells Fargo Jewelry Advantage® credit card is issued by Wells Fargo Bank, N.A.

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Featured Designer Jewelry

Lance Pierce Designer Jewelry
Engagement Rings & Wedding Bands
We help guide you through choosing the ring that will hold a lifetime of love.
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Fashion Jewelry
Browse striking rings, necklaces, earrings, and bracelets, from lavish statement pieces to timeless wardrobe staples.
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Custom Jewelry
Our designers have 39 years of experience in jewelry design, creation, and repair.
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Rings
Rings
Earrings
Earrings
Necklaces
Necklaces
Bracelets
Bracelets

What Our Customers Are Saying

The best experience I have had in any jewelry store. Everyone in the store was very nice and welcoming, even with my two little kids. The only place I will ever use!

Jami F.

What a great experience! I highly recommend. Lance and Jason were so insightful, honest, and professional. They have a wealth of knowledge and their workmanship is superb.

David M.

I could not have been more pleased with the service and workmanship! Lance was so personal and engaging!

Glen W.

This is by far the most lovely jeweler I have ever had experience with. Neither encounter felt pushy; both were warm, welcoming, professional, and just...lovely.

Jennifer F

I've been working with Lance Pierce for over 20 years and would never trust anyone else. I often make the 2+ hour commute to have my rings inspected and cleaned...that's how much I trust and appreciate them.

Melissa K.