Purchasing diamond jewelry—whether it's an engagement ring, a pair of earrings, or a meaningful gift—is a decision rooted in both emotion and investment. It’s not uncommon to feel a bit surprised by the price tag. After all, how can something so small carry such a high value?
At Pierce Custom Jewelers, we believe every client deserves to understand exactly what they’re purchasing and why it’s priced the way it is. Our goal is to provide clear, respectful education so you can make confident choices that align with both your budget and your style.
Let’s explore the key factors that determine diamond pricing—so you can shop smart, not stressed.
Simon G Contemporary Diamond Bracelet in 18K White Gold LB2459
It Starts with the 4 Cs
When it comes to evaluating diamond quality and cost, we begin with the industry-standard criteria: Cut, Color, Clarity, and Carat Weight. These four components work together to determine a diamond’s overall beauty and value.
1. Cut – How Well the Diamond Plays with Light
Often mistaken for shape, cut actually refers to how well a diamond has been faceted and polished. This is what determines how brilliantly it reflects light. A well-cut diamond will display fire, brilliance, and scintillation—essentially, that dazzling sparkle.
💡 Pro tip: Cut is important.. A well-cut 0.90 ct diamond will outshine a poorly cut 1.00 ct stone every time.
2. Color – Colorless or a Slight Tint?
Diamond color is graded from D (colorless) to Z (light yellow or brown). Most customers will not notice subtle differences between adjacent color grades—especially once the stone is set in jewelry, as the color in most diamonds is very subtle
💡 Budget tip: Opting for a G or H color diamond offers a near-colorless look at a more accessible price than a D or E.
3. Clarity – Inclusions and Blemishes
Clarity measures the presence of natural imperfections. These can be internal (inclusions) or external (blemishes). While flawless diamonds are rare (and expensive), most inclusions are microscopic and invisible to the naked eye.
💡 Smart choice: Consider SI1 or SI2 clarity—clean in appearance but significantly more affordable.
4. Carat Weight – Size vs. Value
Carat is the unit of weight for diamonds. As carat weight increases, so does the price—often exponentially around benchmark weights like 1.00 carat.
💡 Cost-saving tip: A diamond just under a milestone weight (e.g., 0.90 ct) can look virtually identical to the next tier but cost considerably less.
Diamond Stud Earrings 14K White Gold 3.06 Total Carats
Where You Buy Truly Matters
At Pierce Custom Jewelers in Lake Mary, Florida, we take pride in doing things differently. Unlike mass retailers or impersonal online shops, we offer guidance, transparency, and custom options—ensuring your experience is personal and pressure-free.
✔ Certification You Can Trust
Every diamond we offer has been evaluated independently by either the Gemological Institute of America or the International Gemological Institute, providing an objective evaluation of each diamond individually. We believe that every customer deserves the peace of mind that comes with accurate information.
✔ Trusted Craftsmanship
A diamond’s value is not only in the stone itself but in the setting and workmanship. Poorly set stones—even in beautiful designs—can pose long-term issues. At Pierce Custom Jewelers, we ensure every piece is crafted with integrity and care, so your investment lasts a lifetime.
Stretching Your Budget Without Compromising Beauty
With expert guidance, you can absolutely find a ring that’s both stunning and budget-conscious. Here are a few ways to maximize value:
➤ Shape Considerations
Round brilliant diamonds are the most popular shape—and for good reason. They offer unmatched sparkle and are the only diamond shape that receives a cut grade, as their angles and proportions are mathematically defined to maximize light performance. Because of this precision and demand, round diamonds often carry a premium price per carat.
Other shapes—known as fancy shapes (such as oval, cushion, emerald, or pear)—do not receive a cut grade and may vary more in visual appearance based on proportions. Choosing a shape ultimately comes down to style preferences and what visual characteristics are most important to you.
➤ Setting Savvy
A halo setting (where small diamonds surround the center stone) can enhance the perceived size and sparkle. This is a great option if you're prioritizing impact without increasing carat weight.
➤ Metal Choices
White gold is a cost-effective alternative to platinum with a similar appearance. Yellow gold can also be forgiving with lower-color diamonds, allowing you to allocate more of your budget toward clarity or size.
Double Arch Diamond Wedding Band Jacket 14K White Gold Ring
What Really Matters to You?
Every customer has different priorities:
🔹 Is it sparkle?
🔹 Size?
🔹 Sentimental value?
🔹 Something uniquely yours?
We’ve worked with clients who chose smaller center stones but created unforgettable custom settings. Others selected heirloom designs or focused on symbolism over size. Whatever your values are—we’re here to listen, educate, and guide.
Curved Diamond Wedding Band 14K Rose Gold Ring
Final Thoughts: Expertise You Can Trust
Understanding diamond pricing doesn’t have to feel overwhelming. With the right information and the right jeweler, it becomes a meaningful and even enjoyable experience. At Pierce Custom Jewelers, we’re proud to offer a warm, professional environment where your questions are always welcome and your preferences are respected.
Led by a Gemologist, our team offers a level of expertise not commonly found in most jewelry stores—especially large chain retailers. This advanced training ensures you receive honest, in-depth guidance when choosing your diamond jewelry, so you can feel confident in every decision.
You deserve a diamond that reflects your love and your lifestyle—not just a price tag. Whether you're celebrating an engagement, an anniversary, or simply yourself, we’re here to help you find or create something truly special.
📍 Visit us in Lake Mary, Florida, or contact us to begin your journey. Your perfect piece is waiting—and we’d be honored to help you discover it.
