The Best Time of Year to Buy an Engagement Ring
If you are preparing to pop the question, there is one thing on your mind—finding the perfect engagement ring without stretching your budget. You want quality, beauty, and value all wrapped into one dazzling piece. But here is the big question: When is the best time to buy an engagement ring?
Truth is, timing can make a real difference. While you can find a beautiful ring any time of year at Pierce Custom Jewelers, knowing the seasonal patterns in the jewelry world can help you shop smarter and maybe keep a little extra in your pocket for the honeymoon.
Why Timing Matters
Think of engagement ring shopping like fishing. You can cast your line any time, but certain seasons are when the big catches are biting. Jewelers often run special events, or have more inventory during particular times of the year. Knowing when these moments happen can help you choose from a wider selection and possibly find more value for your budget.
At Pierce Custom Jewelers in Lake Mary, FL, we help couples understand these seasonal rhythms so they can make an informed choice—whether they want something ready-made or a custom-designed ring that perfectly matches their vision.
Holiday Season: November to December
The holiday season is one of the busiest times for jewelry stores. Between Thanksgiving, Christmas, and New Year’s Eve, love is in the air and proposals are everywhere. However, because it is so popular, you will have more competition for certain styles. If you decide to shop during the holidays, start early to have the best selection.
Tip: If you are considering a custom engagement ring, visit our showroom at least three months before your planned proposal to allow for design and creation time.
Valentine’s Day Rush: January to February
No surprise here—Valentine’s Day is another proposal hotspot. January and early February bring a fresh wave of romantic shoppers. This means jewelers often bring in extra engagement ring styles and run themed events.
It is a great time to shop if you want a heart-shaped diamond or romantic details incorporated into your design. But much like the holidays, it is a busier time in the showroom, so planning ahead is key.
Spring Engagement Season: March to May
Spring brings warmer weather, blooming flowers, and wedding planning season. Many couples start their engagement journey in spring as it is a time of new beginnings and renewal. .
This period offers a fresh inventory of designs, as jewelers rotate in new collections for the year. It is also a good time to take your time—spring is generally less hectic than the holiday and Valentine’s rush.
Pierce Custom Jewelers often sees couples using this season to start their custom design process so they have their rings ready for late summer proposals.
Summer Sales and Quiet Months: June to August
Here is the insider secret—summer is typically a quieter season for engagement ring shopping. This can work in your favor. Fewer people in the showroom means you have more personal attention from jewelers and a more relaxed shopping pace..
If you want to avoid the seasonal rush and have time to think through your decision, summer can be your sweet spot. Plus, starting your custom ring project now means it will be ready well before the busy fall and winter seasons.
Fall Planning Season: September to October
Fall is a time when many couples quietly prepare for holiday proposals. Jewelers often bring in special collections ahead of the holiday season, so you can get first pick before the holiday rush.
It is also when the custom design process can fit perfectly into your proposal timeline. If you start in September or October, you will have a finished ring ready for a memorable December engagement.
Custom vs. Ready-Made: Timing Your Choice
One important factor in timing your purchase is deciding between a ready-made ring and a custom engagement ring.
- Ready-made rings: You can take them home the same day, making them a good option if you are on a shorter timeline.
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Custom rings: At Pierce Custom Jewelers, the design and creation process usually takes six to eight weeks, depending on complexity. If you have a special date in mind, plan backward to give yourself enough time.
You can view some of our bridal collections here: Pierce Custom Jewelers Bridal.
Smart Shopping Tips for Every Season
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Start early – Give yourself time to compare designs, metals, and gemstones without feeling rushed.
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Set your budget first – Decide on your budget before stepping into the showroom so you can focus on rings within your range.
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Think long-term – Choose a style that fits your partner’s everyday lifestyle and personal taste.
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Consider the proposal date – Work backward from your proposal date to find your shopping window.
Making Your Ring Truly Yours
No matter the season, your engagement ring should reflect your partner’s personality and your love story. At Pierce Custom Jewelers, we believe the experience should be just as special as the ring itself.
Whether you visit during the holidays, a quiet summer month, or spring’s fresh start, we will guide you through every step—helping you choose or create a piece that will be treasured for a lifetime.
Final Thought
The best time to buy an engagement ring is not just about the calendar. It is about matching your timeline, your vision, and your budget with the right moment to shop. Some couples thrive in the excitement of the holiday rush, while others prefer the calm and focus of summer months.
When you are ready, visit our showroom in Lake Mary, FL. We will help you find or design a ring that is truly one-of-a-kind—no matter the season.
